In a rather surprising celebrity and brand pairing, “Mad Men” star Christina Hendricks has lent her coquettish voice to Baskin-Robbins ice-cream stores.

Ms. Hendricks is the voice-over talent for a campaign by Baskin-Robbins to remind customers that flavors, not toppings, are what matter. Above is the first of a flight of 15-second ads for the brand by its agency of about two years, Atlanta-based 22Squared. We’re told the spots will run on the following networks: ABC Family, Animal Planet, Bravo, Food Network, Nick @ Nite, Oxygen, Style, TLC, WE and WGN.

Ms. Hendricks, who plays the attractive office secretary Joan Harris and behind-the-scenes manager of the agency in “Mad Men,” follows in the footsteps of costars cashing in with brands. Jon Hamm –better known as Don Draper — is the voice of Mercedes-Benz, while John Slattery, who plays Roger Sterling and Ms. Hendricks‘ sometime love interest on the show, appears in Lincoln ads.

Strangely, Baskin-Robbins isn’t touting its new spokeswoman, and it’s unclear whether Ms. Hendricks will actually show up in the ads at some point. Perhaps they didn’t want her steaminess to melt all the product.

You can watch/hear the video at the source.

“Do you ever think about who your teachers are on the outside?” Tribeca Films has debuted the official trailer for Detachment, starring Adrien Brody as a substitute teacher who observes and chronicles three weeks in the lives of several high school teachers, administrators and students. The cast includes Bryan Cranston, Christina Hendricks, Lucy Liu, James Caan, Tim Blake Nelson, Marcia Gay Harden, Blythe Danner and introducing Sami Gayle as Erica. This looks like a dramatic but intensely fascinating study of what life is like “in school”, for everyone, teachers and students. Give it a shot, it looks quite good!

A chronicle of three weeks in the lives of several high school teachers and students as seen through the eyes of a substitute teacher, who never stays anywhere long enough to form a bond with students or colleagues.

Detachment is directed by British filmmaker Tony Kaye, of the films American History X, Lake of Fire, Lobby Lobster and Black Water Transit previously. The screenplay was written by newcomer Carl Lund, who also produced. This premiered at the Tribeca Film Festival last year, and played at the Woodstock, Hamburg and Tokyo Film Festivals. Tribeca Films is releasing it in theaters starting March 16th this year.

Source

Mad Men‘s Christina Hendricks talks gaming, texting and her beloved Android G1 phone on Talking Your Tech with USA TODAY’s Jefferson Graham.

Gallery Link
[029] Public Appearances > 2011 > September 13: “The Early Show”

Finally it’s Emmys Day! Christina Hendricks is nominated as Outstanding Supporting Actress in a Drama Series and thanks to PopSugar we’ll be able to see LIVE the event starting at 3:00 p.m. PT / 6:00 p.m. ET.

Gallery Links
[001] Movies > The Family Tree > Posters
[001] Movies > The Family Tree > Production Stills